PRIVACY POLICY
LOVEGYMS LIMITED | Trading as Love Gyms
Last updated: 14 July 2026
1. Introduction
LOVEGYMS LIMITED, trading as Love Gyms (“Love Gyms”, “we”, “us” or “our”), respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your personal information when you:
- visit https://lovegyms.co.uk/;
- register your interest in Love Gyms;
- join or use one of our gyms;
- create or manage a membership account;
- use our mobile app or membership platform;
- book a class, induction, tour or other service;
- enter one of our gyms;
- contact us, enter a promotion or interact with us on social media; or
- otherwise use our facilities, products or services.
It also explains your rights under UK data-protection law.
2. Who we are
LOVEGYMS LIMITED is the controller responsible for the personal information described in this Privacy Policy.
Company name: LOVEGYMS LIMITED
Company number: 16385973
Registered office: 5 Elstree Gate, Elstree Way, Borehamwood, Hertfordshire, WD6 1JD
Trading name: Love Gyms
Website: https://lovegyms.co.uk/
3. Personal information we collect
The information we collect depends on how you interact with Love Gyms and which services you use.
Identity and eligibility information
This may include:
- your name;
- title;
- date of birth and age;
- photograph, where used to verify your membership;
- membership or account number;
- username or other account identifier;
- proof of age, student status or eligibility for a discounted membership; and
- parent or guardian information where relevant.
Contact information
This may include:
- home or billing address;
- email address;
- telephone number;
- emergency contact details; and
- communication preferences.
Membership and account information
This may include:
- your membership type;
- membership start and end dates;
- membership status;
- class, tour and induction bookings;
- attendance history;
- gym entry and access records;
- account preferences;
- membership freezes, cancellations or changes;
- guest-pass use;
- correspondence and customer-service history; and
- details of any membership benefits or promotional offers used.
Financial and transaction information
This may include:
- payment method;
- Direct Debit information;
- limited payment-card information;
- payment status;
- billing history;
- refunds;
- failed or overdue payments; and
- details of products or services purchased.
Payments may be handled by an authorised payment provider. Love Gyms will not normally receive or retain your complete payment-card details.
Health, fitness and accessibility information
Where relevant and voluntarily provided, this may include:
- fitness goals;
- exercise history;
- injuries or medical conditions;
- pregnancy information;
- disabilities or accessibility requirements;
- information supplied before an induction or training session;
- health and safety information; and
- details relating to an accident, injury or medical incident.
Some of this information is classed as special category personal data and receives additional legal protection.
You should only provide health information that is relevant to your safe use of our facilities and services.
Technical and website information
When you use our website, app or online services, we may collect:
- your IP address;
- browser type and version;
- device type;
- operating system;
- approximate location derived from your IP address;
- app and website usage;
- pages viewed;
- links selected;
- login activity;
- referral source;
- cookie identifiers; and
- technical diagnostic and security information.
CCTV and security information
Our gyms may use CCTV in entrances, reception areas, training areas, corridors, car parks and other appropriate locations for safety, security and crime prevention.
CCTV will not be installed in private areas such as toilets, showers or changing rooms.
We may also collect entry records, access-control logs and information about suspected misuse of memberships or facilities.
Communications and marketing information
This may include:
- emails, SMS messages and other correspondence;
- marketing preferences;
- consent records;
- survey responses;
- reviews and feedback;
- competition entries;
- social-media interactions; and
- your response to our advertising and promotions.
Photographs, videos and testimonials
We may collect photographs, video recordings, reviews or testimonials where you have agreed to take part in promotional, social-media or community content.
Recruitment information
If you apply to work with Love Gyms, we may collect your CV, employment history, qualifications, references, interview notes, right-to-work information and other information relevant to your application.
4. How we collect your information
We may collect personal information:
- directly from you when you complete a form, join, make a booking, contact us or visit a gym;
- through our website, app, membership system and access-control systems;
- from payment providers and banks;
- from a parent, guardian, emergency contact or authorised representative;
- from corporate membership partners, employers or benefit providers;
- through CCTV and security systems;
- from advertising, analytics and social-media platforms, where permitted;
- from referral partners or members who recommend our services to you;
- from publicly available sources; and
- when you participate in surveys, competitions, promotions or events.
If another person provides us with your information, they must have authority to do so and should make you aware of this Privacy Policy.
5. How and why we use your information
We will only use personal information when we have a lawful reason to do so.
| Purpose | Information used | Lawful basis |
| Responding to enquiries, tour requests and priority-list registrations | Identity, contact and enquiry information | Taking steps before entering a contract and our legitimate interests in responding to potential members |
| Setting up and administering memberships | Identity, contact, membership, payment and account information | Performance of our contract with you |
| Providing gym access, classes, bookings, inductions and member services | Membership, booking, access and account information | Performance of our contract and our legitimate interests in operating our facilities |
| Processing payments, refunds and overdue accounts | Identity, financial, transaction and membership information | Performance of our contract, legal obligations and legitimate interests in recovering money owed |
| Sending essential membership and service communications | Identity, contact and membership information | Performance of our contract and legitimate interests |
| Providing customer support and handling complaints | Identity, contact, account and correspondence information | Performance of our contract, legal obligations and legitimate interests in resolving enquiries and disputes |
| Supporting safe exercise and making reasonable adjustments | Health, fitness and accessibility information | Contract or legitimate interests, together with explicit consent or another appropriate special-category condition |
| Responding to accidents or medical emergencies | Identity, health, emergency-contact and incident information | Vital interests, legal obligations and the establishment, exercise or defence of legal claims |
| Operating CCTV, access control and security systems | CCTV images, access records and incident information | Legitimate interests in protecting members, staff, property and facilities and preventing crime |
| Preventing fraud and membership misuse | Identity, membership, payment, access and technical information | Legitimate interests in protecting our business and members |
| Sending relevant news, offers and membership promotions | Identity, contact, membership and marketing information | Consent or legitimate interests where electronic-marketing law permits |
| Measuring website and campaign performance | Technical, usage and marketing information | Consent where required or legitimate interests where a lawful exemption applies |
| Delivering personalised online advertising | Cookie, device, website and marketing information | Consent |
| Publishing photographs, videos or testimonials | Images, recordings, identity and testimonial information | Consent or another lawful basis explained when the information is collected |
| Improving our services, facilities and member experience | Usage, feedback, booking and membership information | Legitimate interests in developing and improving our business |
| Member experience | membership information | improving our business |
| Meeting legal, accounting, health and safety and regulatory requirements | Relevant identity, payment, membership and incident information | Legal obligations |
| Managing legal claims or disputes | Relevant account, communication, CCTV and incident information | Legitimate interests and the establishment, exercise or defence of legal claims |
| Managing job applications | Identity, contact, employment and application information | Taking steps before entering a contract, legal obligations and legitimate interests |
Where we rely on legitimate interests, we consider whether our use of your information is necessary, proportionate and balanced against your rights and reasonable expectations.
6. Special category information
Health information and certain other sensitive information receive additional protection under data-protection law.
Where we ask you to provide health or medical information to help us deliver a service safely, we will generally rely on your explicit consent in addition to an appropriate lawful basis.
You can withdraw your consent, but this will not affect processing that has already taken place. It may also mean that we cannot provide a particular service safely.
In a genuine emergency, we may use or disclose relevant information where necessary to protect your life or the life of another person.
7. Information you must provide
Certain information is required for us to set up and administer your membership, process payments, verify eligibility and provide access to our facilities.
If you do not provide required information, we may be unable to:
- create or maintain your membership;
- process your payment;
- provide gym access;
- confirm a booking;
- apply a discount; or
- provide a requested service.
Providing information for marketing purposes is optional and is not a condition of membership.
8. Marketing communications
We may contact you about Love Gyms memberships, facilities, events, offers and related services where:
- you have given us consent;
- you have previously purchased, or discussed purchasing, a similar service and the law allows us to contact you; or
- another lawful basis applies.
You can stop receiving marketing communications at any time by:
- selecting the unsubscribe link in an email;
- following the opt-out instructions in an SMS;
- changing your preferences in your account or app; or
- contacting us at enquiry@lovegyms.co.uk
Opting out of marketing will not prevent us from sending essential communications about your membership, payments, bookings, facility access, safety or changes to our services.
We may retain limited information on a suppression list to ensure that we continue to respect your opt-out request.
We do not sell your personal information.
9. Cookies and similar technologies
Our website and app may use cookies, pixels, software-development kits and similar technologies.
These may be used to:
- make our website and online services work;
- keep our systems secure;
- remember your preferences;
- understand how people use our website;
- measure marketing performance; and
- deliver relevant advertising.
We will ask for consent before using non-essential cookies or similar technologies unless an applicable legal exemption allows their use.
You can review or change your choices through the cookie settings tool on our website.
10. Who we share your information with
We may share personal information with carefully selected organisations where necessary, including:
- gym-management and membership-platform providers;
- mobile-app and access-control providers;
- payment processors, banks and Direct Debit providers;
- website-hosting, cloud-storage, cybersecurity and IT-support providers;
- email, SMS, CRM and customer-support providers;
- analytics, advertising and social-media platforms, subject to your cookie and marketing choices;
- insurers, legal advisers, accountants, auditors and other professional advisers;
- debt-recovery and fraud-prevention providers;
- independent personal trainers or service providers where you ask us to make an introduction or booking;
- employers, corporate membership partners or benefit providers where they fund or administer your membership;
- emergency services, healthcare professionals or emergency contacts where necessary;
- police, courts, regulators, government bodies or other authorities where required by law; and
- potential purchasers, investors or advisers involved in a business sale, restructuring or transfer.
Service providers acting on our behalf may only use your information for agreed purposes and must protect it appropriately.
Independent personal trainers and third-party service providers may operate as separate controllers. Their own privacy policies will explain how they use information supplied directly to them.
11. International transfers
Some of our service providers may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to protect it. These may include:
- transferring information to a country recognised by the UK as providing adequate protection;
- using the UK International Data Transfer Agreement;
- using the UK Addendum to approved standard contractual clauses; or
- relying on another lawful transfer mechanism.
You may contact us for further information about the safeguards used for international transfers.
12. How we protect your information
We use appropriate organisational and technical measures designed to protect personal information against accidental loss, misuse, unauthorised access, alteration or disclosure.
These measures may include:
- limiting access to authorised staff and providers;
- password and account-security controls;
- encryption where appropriate;
- secure payment processing;
- staff training;
- system monitoring;
- data backups;
- supplier due diligence; and
- incident-management procedures.
No internet-based service can be guaranteed to be completely secure. You are responsible for keeping your passwords, access credentials and account information confidential.
13. How long we keep your information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet legal, regulatory, accounting, health and safety or reporting requirements.
Our usual retention periods are:
|
Information |
Usual retention period |
|
General enquiries and tour requests |
Up to 24 months after the last meaningful contact |
|
Membership agreements and account records |
Up to six years after the membership ends |
|
Payment and accounting records |
Six years from the end of the relevant financial year |
|
Gym entry and access records |
Normally up to 12 months |
|
CCTV recordings |
Normally up to 31 days, unless required for an incident, investigation or legal claim |
|
Health and accessibility information |
For the duration of the membership and normally up to three years afterwards, where necessary |
|
Accident and incident records |
Normally at least three years, or longer where the incident involves a child or an ongoing claim |
|
Customer-service correspondence and complaints |
Up to six years after the matter is closed |
|
Marketing records |
While you remain subscribed or until the information is no longer relevant |
|
Opt-out and suppression records |
For as long as necessary to respect your preference |
|
Competition records |
Normally up to 12 months after the competition closes, unless longer retention is legally required |
|
Unsuccessful job applications |
Normally six months after the recruitment process ends |
|
Photographs, videos and testimonials |
Until consent is withdrawn or the material is no longer required |
We may retain information for longer if required by law, for fraud prevention, to protect someone’s safety or in connection with a complaint, investigation or legal claim.
Information that has been irreversibly anonymised may be retained for statistical and business-analysis purposes.
14. Your data-protection rights
Depending on the circumstances, you may have the right to:
- ask for confirmation that we hold your personal information;
- request a copy of your personal information;
- ask us to correct inaccurate or incomplete information;
- ask us to delete your information;
- ask us to restrict how we use your information;
- object to our use of your information;
- receive certain information in a structured, commonly used and machine-readable format;
- ask us to transfer eligible information to another organisation;
- withdraw consent at any time; and
- request human intervention where a significant decision has been made solely through automated processing.
Some rights are subject to legal conditions and exemptions. We may need to verify your identity before responding to a request.
You will not normally have to pay a fee. However, the law may allow us to charge a reasonable fee or refuse a request if it is clearly unfounded or excessive.
To exercise your rights, contact:
Email: enquiry@lovegyms.co.uk
Post: Data Protection Enquiries, LOVEGYMS LIMITED, 5 Elstree Gate, Elstree Way, Borehamwood, Hertfordshire, WD6 1JD
15. Your right to object
You have the right to object at any time to our use of your personal information for direct marketing.
You may also object where we rely on legitimate interests. We will stop processing the relevant information unless we can demonstrate compelling legitimate grounds to continue or the information is required for a legal claim.
16. Automated decisions and profiling
We may use limited profiling to understand member interests, measure advertising performance and select relevant audiences for marketing.
Where cookies or advertising technologies are involved, this will be subject to your consent where required.
We do not currently use solely automated decision-making that produces legal or similarly significant effects. If this changes, we will explain what information is used, how the decision works, its likely effect and how you can request human review.
17. Data-protection complaints
If you are concerned about how we have handled your personal information, please contact us first so that we have an opportunity to investigate and resolve the matter.
You can submit a data-protection complaint:
By email: enquiry@lovegyms.co.uk
By post: Data Protection Complaints, LOVEGYMS LIMITED, 5 Elstree Gate, Elstree Way, Borehamwood, Hertfordshire, WD6 1JD
We will acknowledge a data-protection complaint within 30 days. We will take appropriate steps to investigate, keep you informed and provide an outcome without undue delay.
You also have the right to complain to the Information Commissioner’s Office:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
Website: https://ico.org.uk/make-a-complaint/
18. Third-party websites and services
Our website, app or communications may contain links to websites, apps or services operated by other organisations.
We are not responsible for the privacy practices of those organisations. You should review their privacy information before providing personal information or using their services.
19. Changes to this Privacy Policy
We may update this Privacy Policy to reflect changes to our services, systems, legal obligations or the way we use personal information.
The latest version will always be published on our website. If a change is significant, we may also notify members by email, through our app or by another appropriate method.
20. Contact us
If you have any questions about this Privacy Policy or how Love Gyms uses your personal information, please contact:
Data Protection Enquiries
LOVEGYMS LIMITED
5 Elstree Gate
Elstree Way
Borehamwood
Hertfordshire
WD6 1JD
Email: enquiry@lovegyms.co.uk
Website: https://lovegyms.co.uk/
